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In 2022, Prime Studio approached me to collaborate with them to craft the positioning and messaging for Basil — a Startup Indian housewares brand.
We worked closely with the founders, husband and wife team Mahesh Muraleedharan and Harini Rajagopalan, to uncover their vision and translate that into a compelling, differentiated visual design language.
Pulling elements from several of the explorations, we settled on Basil: Share Your Stories.
Bold, bright, and kind, Basil embodies thoughtful design and products that can be passed down for multiple generations.
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