I led membership strategy and execution, developing tiered membership offerings, enhancing benefits, and repositioning the brand to attract high-performance, lifestyle-focused players. I increased retention and acquisition through targeted campaigns, exclusive activations, and elevated messaging, helping establish Padel Haus as the leading luxury padel club in the U.S.

I developed and executed premium event experiences for top brands including Gibson, Outdoor Voices, Catbird, and Bank of America. By positioning Padel Haus as a premier venue for corporate and social events, I expanded brand visibility, drove new business, and strengthened partnerships, cementing the club’s reputation as a luxury destination for padel and hospitality.

Going from 6K to over 16K followers, I developed strategic content pillars, launched Padel Haus’ educational series, built influencer partnerships to elevate brand awareness and drive engagement. By aligning social content with Padel Haus’ luxury positioning and community-building goals, I helped increase membership interest, boost event sales, and establish a strong digital presence across multiple markets.

I led newsletter copywriting, design, and content strategy, increasing open rates from 12% to 40%. I developed targeted messaging, refined audience segmentation, and aligned content with key brand initiatives to drive higher engagement. By positioning newsletters as a premium touchpoint for members and prospects, I helped strengthen brand loyalty, boost event attendance, and support overall growth.