padel haus
BRAND & EVENTS DIRECTOR, 2023 - 2025
As Brand & Events Director at Padel Haus from 2023 – 2025, I led the brand’s transformation from a single-location startup to the fastest-growing luxury padel club in the U.S., with four clubs across NYC, Nashville, and Atlanta.
I shaped both visual identity and brand strategy, repositioning Padel Haus as a hospitality-forward, performance-driven lifestyle brand. I built scalable systems for marketing, events, and content, while conceptualizing and launching over 75 sold-out events, from singles mixers to city-specific tournaments.
From creative direction to operational planning, I helped define the look, voice, and experience of padel in America.
DoSomething
2021 - 2022
Custom Brand Illustrations | Scalable Packaging Design | Multi-Dieline Packaging Systems
Cabinet Health
2021
Gen Z Brand Strategy | Social Impact Branding Cross-Platform Visual Strategy | Content System Design | Campaign Art Direction | Motion Graphics
The Conversationalist
2023
Mission-Driven Visual Strategy | Social Media Content | Merchandise Design | Custom Brand Illustrations
Museum of Women
2022
Brand Naming Strategy | Mood Boarding | Visual Identity Design | Logo Design | Illustration System Design | Custom Brand Illustrations
Basil
2023
let's talk about:
BRand strategy
brand positioning
visual identity design
community building
event planning
social media and content systems
custom illustration systems
packaging design
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