Since May 2025, I've collaborated with Plant People as their graphic designer. In close collaboration with their CEO and Marketing Team, I've streamlined and updated packaging over 40 SKUs, developed and applied graphic systems for their paid marketing channels, and created assets for pop up events, influencer outreach, and more.
I lead visual creative direction for Paid Ad, developing a modular campaign systems for rapid testing across placements. Messaging, layouts, and offer framing are structured so creative variations can easily adapt.
I created a four-page interactive Holiday newspaper to support the team's brand marketing efforts. The newspaper went out in both subscription and high-value orders and featured Plant People's Target launch, holiday gift sets, an interactive crossword, and more.
To support the brand's Target launch, I created branded mailer boxes that were sent to high-profile influencers and Plant People supporters. The designs included custom illustration and pattern.
In Fall 2025, I created assets for The Elk x Plant People collaboration including signage, custom illustration, and hot cups used at the cafe.
