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In 2022, I acted as Brand Director and sole designer at The Conversationalist. There, I collaborated closely with CEO Sophie Beren and her small cross-functional team to streamline The Conversationalist core brand, rebrand and relaunch their web show, POVz.

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Considering the brand's dichotomy, I developed a modular visual language that would work seamlessly across both The Conversationalist educational content and POVz web show content.

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In addition to still graphics and templates for POVz thumbnails and social media promos, I developed a suite of motion graphics for the show, including intro and outro animations, lower thirds, and segment popups.

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In addition to show assets, I created promotional social media material for each episode, using the new modular system to differentiate between segments and types of content

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I also helped to lead their social media team, refreshing content pillars and creating evergreen content for Instagram, TikTok, and Youtube to bolster brand awareness and community engagement on Geneva.

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I had the opportunity to lead The Conversationalist x DoSomething Pride Campaign. In collaboration with the team at DoSomething, I developed a physical and digital zine which was distributed at NYC Pride and online during the month of June.  

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